Market Research

Understand how your brand performs in the marketplace

Arkadas Group developed a robust primary research capability which provides key insights to our client’s brand health and opportunities. We’ve executed dozens of national research waves for clients. Ability to research almost anything against any target group in the United States and Canada. Ability to screen in responders to very precise criteria.

Sample measurements include: Brand unaided awareness for Client and competitors. Brand aided awareness for Client and competitors. Brand purchase intent for Client and competitors. Brand preference measurements for Client and competitors. Brand momentum perception for Client and competitors. Consumer feedback on creative. Tabulation of all verbatim comments.

Media Planning

Media efficiency starts with a strategic media plan

Our media planners evaluate all available media channels. They evaluate trading area populations to eliminate waste. They also establish target universes to facilitate CPM and GRP analysis for every channel…not just TV radio etc. Our media planners conduct media mix analysis using the same budget for all options to make valid comparisons.

Services:

Brand Discovery

  • Market Research
  • Campaign Consulting
  • Offer Development
  • Media Planning
  • Campaign Audit
  • Brand Development Index Analysis
  • Trading Area Analysis

Media Buying

Negotiating is not a lost art at Arkadas Group

Our team of experienced negotiators never settle with submitted rates. They are dedicated to negotiating every element of each buy and maintain daily contact with all media reps to understand the current status of inventory available. They ensure our clients have access to the best pricing and monitor Supply (audience) and Demand (ad $ volume). They identify opportunities to manipulate supply and demand to get better rates for our clients and maintain cost databases that track historical pricing to ensure our clients get the lowest rate possible.

Options

Media Mix

Each option has its strength and weaknesses. Some will be an excellent fit while others under perform. We will help you identify the right medium for your brand and will optimize media and offer results during campaign. We will also help you understand the difference between media that generates demand and the media that captures demand.

Services:

Brand Development

  • Media Buying
  • Proof of Concept testing

Action

Optimization: Timely metric tracking facilitates optimization and ensures success

  • Arkadas Group creates reporting to optimize media based on actual response.
  • Tracking through unique phone numbers and National URL.
  • Create weekly report on key metrics.

    • Results

    Performance

  • Increase direct logins
  • Increase branded search activity
  • Increase in overall website traffic
  • More inbound inquiries
  • Increase in retail traffic
  • Higher conversion rates and sales
  • Lower acquisition costs

    • Services:

    Results Driven

    • ROI Analyses
    • Optimization
    • Statistical / Direct Attribution
    • Correlation Analyses
    • Channel Optimization
    • Brand Tracking